Could weed be the next frontier of fashion?

Fashion has never been one to shy away from scenes considered edgy or fringe, which could make it the perfect partner for the growing cannabis industry.

As the legalization of marijuana continues to spread — 25 states now allow medical marijuana, while seven states have recreational marijuana laws either implemented or underway — a handful of designers have started looking to weed culture for inspiration. Some, like Palm Angels and Sundae School, have founded their brands on the so-called “puffer lifestyle,” while others, including Alexander Wang, Creatures of the Wind and Jacquie Aiche, have begun sprinkling their otherwise-unrelated collections with weed references.

“Fashion and cannabis have an almost symbiotic relationship,” said Matt Rizzetta, the chief executive officer of North 6th Agency, a communications firm that represents a host of clients in the legal cannabis space. “I think it could be a very good match for the right type of fashion brand and the right type of cannabis brand — those that are promoting the same type of message to similar audiences.”

Conservative fashion brands, like a Ralph Lauren or Tory Burch, for instance, aren’t likely to be the best fit. But those, like the aforementioned, who have rebelliousness built into their DNA (Wang) or are quirkier than most (Creatures) could make for a sensible alignment with rising cannabis companies like Kiva and Mindful.

Creatures of the Wind, which is designed by Chris Peters and Shane Gabier, first dabbled in this sphere with their latest pre-fall collection, which featured marijuana-like embroideries. Elizabeth von Guttman and Alexia Niedzielsk — co-founders of the biannual fashion indie mag System — loved the pieces so much, that they commissioned the duo to create a capsule collection for their weed-themed 9th issue, which debuted on April 12.